Daniel Forrest Hoffman
260 E. Knight Ave. Collingswood NJ 08108
T 267.808.1010
E hoffmanart@gmail.com
ART DIRECTIOR•EDUCATOR•DESIGNER
PROFESSIONAL EXPERIENCE
QVC INC. – SENIOR DESIGNER – MOTION GRAPHICS DEPARTMENT / MULTI-CHANNEL PLATFORM INNOVATION TEAM MEMBER 2015-PRESENT
- Create look and feel for Emerging Platform initiatives, including QVC’s XFINITY and Roku presence, designing look for online shoppable video content, and creating Swipable shopping app to get better visibility into customer behavior.
- Create pitch/presentation material to obtain buy-in from senior leadership.
- Utilize 2D and 3D animation techniques to create product demonstrations, graphic packages, and promos for online and on-air.
FREELANCE – ART DIRECTOR/DESIGNER 2009-PRESENT
- Develop concepts, graphics and props for award winning ad campaigns, music videos, and films. Manage projects, freelance talent, and client relationships.
- Create pitch material to win new clients and communicate concepts for production. Consult on the SPFX process/pipeline.
- Manage projects, client relationships, and budgets.
Clients: VICE, QVC, Digitas NYC, The New Yorker, Garnier, Féria, Discovery Channel, National Geographic, Honda
BIGSMACK.TV – ANIMATOR/DESIGNER 2012-14
Created award winning promotional campaigns from concept to completion. Designed and animated graphics, built props, color corrected, and composited video. Researched props and set dressing. Acted as Production Assistant on set. Created pitch material and storyboards.
Test Cases:
- Our promos helped Brain Games become the highest rated show ever on National Geographic.
- We created upfronts for A&E increasing ad sales 12-13% over the previous year.
Clients: A&E, Nat Geo TV, Nat Geo International, HBO Latino, Discovery Channel.
KUTZTOWN UNIVERSITY – PROFESSOR – ART EDUCATION DEPT. 2012
Developed curriculum for a new video course for Art Education students.
Courses: 4D – video production foundation • 2D design
GOOGLE INC. – ADS QUALITY RESEARCHER / EVALUATOR 2008-12
Evaluated ad content for accuracy and SEO. Researched user queries / intentions. Cross evaluated research with ad content and rated ads accordingly.
PHILADELPHIA UNIVERSITY – ADJUNCT PROFESSOR – INTERACTIVE DESIGN DEPT. 2009-12
Courses: Digital Video Production • Art History Surveys 1 & 2
TYLER SCHOOL OF ART – TEMPLE UNIVERSITY – INSTRUCTOR – CONTINUING ED. DEPT.2009-12
Developed animation course, and helped develop a portfolio prep course for incoming freshmen
Courses: Animation • Portfolio Prep (sculpture) • Ceramics (handbuilding)
THE OHIO STATE UNIVERSITY – INSTRUCTOR OF RECORD – DEPT. OF ART 2008-09
Courses: Ceramics (handbuilding)
COMCAST SPECTACORE – ANIMATOR / MATRIX OPERATOR 2001-07
Design motion graphics. Operate display systems for live events.
FEATURED WORK
2016 ART DIRECTOR / ANIMATOR – National Georaphic Documentary, “Hell On Earth – The Fall of Syria and the Rise of ISIS”
2016 ANIMATOR / CONCEPT DEVELOPMENT – The New Yorker Presents Documentary Series, “The Agent”
2015 DESIGN / ANIMATION – Nightscape at Longwood Gardens
2013 ANIMATOR / CONCEPT DEVELOPMENT / PRODUCTION ASSISTANT – NATIONAL GEOGRAPHIC INTERNATIONAL– Rebrand
2013 ANIMATOR / CONCEPT DEVELOPMENT / PRODUCTION ASSISTANT – NATIONAL GEOGRAPHIC– Brain Games Season 2 campaign
2013 ANIMATOR / COMPOSITOR – DISCOVERY CHANNEL– Brand Anthem
2012 ANIMATOR – NATIONAL GEOGRAPHIC – “Genographic Project” – Directed by Christos DeVaris
2012 SPECIAL EFFECTS ARTIST/COMPOSITOR – GHOSTROBOT – “VaVaVoom” (music video) – Bassnectar and Lupe Fiasco, directed by Joey Garfield
2012 ANIMATOR/COMPOSITOR – GHOSTROBOT – “First Winter” directed by Benjamin Dickinson
2011 EFFECTS CONSULTANT / PROP BUILDER – PINGPONG PRODUCTIONS – “The Supernaturalist” – Discovery Channel Show 2011 SPECIAL EFFECTS ARTIST / COMPOSITOR “Neighbors” – Directed by Rachel Goldberg
2008 ANIMATOR – Honda Civic campaign – FilmGroup – Directed by Robin Hayes
AWARDS/PUBLICATIONS
2012 Woodcraft Magazine Winter 2012
2011 Crystal City BID Public Art Commission
2011 The International Turning Exchange Residency, The Wood Turning Center, Philadelphia PA
2009 Residency recipent at Belden Brick Company 2008 & 09
2007 University Fellowship recipient, The Ohio State University
2006 Steven E. & Carolyn J. Gottleib Woodcraft Scholarship to Arrowmont School of Arts
SELECTED EXHIBITIONS/FESTIVALS
2012 Tribecca Film Fest (First Winter)
2012 Capital City Film Fest and Nashville Film Fest (Neighbors)
2012 Philadelphia Independant Film Fest (Feathers and Tripped Into You)
2011 Duets Juried Exhibition, Delaware Center for the Contemporary Arts, Wilmingon, DE
2010 Constructs Juried Exhibition, FLUX Space, Philadelphia, PA
2010 Being Still Juried Exhibition, ROY G BIV Gallery, Columbus, OH
2009 Begged, Borrowed, and Stolen MFA Exhibition, Urban Arts Space, Columbus, OH
2008 Chess Medialia Rack and Hamper Gallery, New York, NY
2006 Art of the State The State Museum of Pennsylvania, Harrisburg, PA
2006 Microcosms Medialia Rack and Hamper Gallery, New York, NY